TransUnion TruIQ Data Enrichment First to Offer Financial Institutions with Unlimited Access to Pseudonymized Credit Data within Their Private Environments
Solution revolutionizes how credit data is accessed by organizations with sophisticated analytic environments
To better equip financial institutions’ need for faster data, more control and bigger impact throughout the analytics lifecycle, TransUnion (NYSE: TRU) today launched TruIQ™ Data Enrichment. The solution provides unlimited, on-demand access to pseudonymized TransUnion credit data within a customer’s private environment.
TruIQ Data Enrichment includes a proprietary linking app to connect businesses’ first- and third-party data with TransUnion credit data. As a result, customers can execute highly targeted marketing campaigns or conduct cost-benefit analyses when entering a new segment – all without creating the risk of sensitive data leaving their private environments, relying on third-party data processors or manually linking and matching data.
“TruIQ Data Enrichment is valuable for a broad array of financial institutions, including those that already have sophisticated analytic environments,” said Jason Laky, EVP and head of TransUnion’s financial services business. “Today’s credit market is dynamic and the unlimited, on-demand access to pseudonymized TransUnion credit data will allow these financial institutions to make key decisions much faster.”
TransUnion, which was recently named Go-to-Market Alliance’s Product-Led Company of the Year, developed TruIQ Data Enrichment specifically to meet the increasingly complex needs of analytically-driven organizations.
“Even with robust analytic environments, many businesses fall short of creating the streamlined experiences consumers expect,” said Hilary Chidi, EVP, Global Credit Risk Solutions at TransUnion. “Many of the tools that data teams use to gain insight and update strategies lack the ability to create a complete view of the consumer due to data existing in segmented silos. TruIQ Data Enrichment solves for this.”
The benefits derived from the solution include:
- Speed to Market: On-demand, uncapped access to pseudonymized TransUnion credit data, credit score and industry-leading algorithms in a customer’s own environment.
- Greater Security: Reduce the risk of data exposure of sensitive PII data, while providing the ability to link and enrich first- and third-party data with TransUnion credit data in an organization’s own environment to protect intellectual property.
- More Control: Leverage the freedom to use and depersonalize the data from any data providers, including multi-bureau, to build models in a preferred environment.
“In our frequent interactions with lenders, it is clear they want to provide best in-class experiences to their customers. With TruIQ Data Enrichment, TransUnion delivers the most relevant offers where and when the lender is interacting with the consumer,” concluded Patrick White, vice president of card and banking in TransUnion’s financial services business.
Earlier this year, TransUnion launched TruIQ™ Analytics Studio, a powerful data science and analytics solution providing all businesses – small, medium-sized and large – with rapid data exploration capabilities and fast model development which enables more informed decision making for their customers.
About TransUnion (NYSE:TRU)
TransUnion is a global information and insights company with over 12,000 associates operating in more than 30 countries. We make trust possible by ensuring each person is reliably represented in the marketplace. We do this with a Tru™ picture of each person: an actionable view of consumers, stewarded with care. Through our acquisitions and technology investments we have developed innovative solutions that extend beyond our strong foundation in core credit into areas such as marketing, fraud, risk and advanced analytics. As a result, consumers and businesses can transact with confidence and achieve great things. We call this Information for Good®—and it leads to economic opportunity, great experiences and personal empowerment for millions of people around the world.