02:27 AM

TransUnion presents its Mobile Solutions at the Digital and Mobile at-Retail Workshop

  Johannesburg, South Africa - The recent Marketing Mix Marketing at-Retail Spend study showed that digital signage, online and mobile are the fastest growing categories of interest for 2009. Many professional marketers are involved in feasibility studies and are keen to appreciate:

* Successful applications 

* Integrated digital media solutions

* The different business models offered by service providers

* And who is really good at what they do


In response to this survey, the Digital and Mobile at Retail Workshop was held on the 24 February 2009. TransUnion showcased its Mobile solutions which included the innovative MobileCredit and Mobile Marketing solutions.

TransUnion's MobileCredit solution reinvents the way that consumers and organisations conduct business with each other, using technology. The MobileCredit solution enables a consumer to apply for credit by simply sending a SMS to a short code indicating their ID Number, Name, Surname, Income and Expense. Within a few seconds, the consumer receives a reply from the SMS server. An approved (referred or declined) SMS for credit with a reference and contact number is sent to the applicant. Approved customers can collect their store card at the nearest store, after providing identification documentation and signing the credit agreement. From a consumer perspective, the solution has the ability to reach the entire South African population, and enable consumers to apply for credit from wherever they are. 

The Mobile marketing solutions facilitate clients that use direct mailer campaigns as a means to acquire new business. TransUnion assist the client in qualifying the leads and developing a response channel. The respondent can then directly send a SMS to the client to confirm their interest in a specific credit offering.

Terry Murphy the conveyer of the conference, and the publisher of Marketing Mix said:"TransUnion 's presentation on Mobile Solution was very highly rated by the delegates. The marriage of analytics and mobile marketing holds great potential."

Mohammed Razzak Executive Director: Analytics, from TransUnion Analytic and Decision Services (ADS) adds:"The Mobile solutions allows us to offer our clients innovative solutions that enables consumers to access credit in a convenient and consumer friendly way."

About TransUnion

As a global leader in credit and information management, TransUnion creates advantages for millions of people and businesses around the world by gathering, analysing and delivering information. For businesses, TransUnion helps improve efficiency, manage risk, reduce costs and increase revenue by delivering comprehensive data and advanced analytics and decisioning.

For consumers, TransUnion provides the tools, resources and education to help manage their credit health and achieve their financial goals. Through these and other efforts, TransUnion is working to build stronger economies worldwide. Based in Johannesburg and Pretoria, with global headquarters located in Chicago in the US, TransUnion is Africa's oldest and leading provider of data-based business intelligence solutions. Visitwww.transunion.co.za or www.mycredit.co.za for more information.