20:12 PM

TransUnion Dealer Guide App wins prestigious award


Johannesburg, 7 Aug. 2012 - TransUnion Auto Information Solutions' mobile Dealer Application has won the 2012 MTN App of the Year award, being recognised as the choice for the country's best enterprise app for Android devices. The awards were presented in Johannesburg on 1 August.

In addition, the TransUnion Dealer app was runner-up in the enterprise IOS (Apple) device category, taking second place to Discovery's HealthID product. The TransUnion Dealer app also runs on Blackberry.

According to George Palmer, Business Development Executive at TransUnion Auto Information Solutions, the app -- which was developed in association with IT business solutions integrator Business Connexion- provides dealers with critical, converged business intelligence on which to base sound decisions.

"The TransUnion Dealer app presents a new way of looking at vehicle valuations. It blends traditional valuation data with vehicle pedigree data, helping the dealer to make a more informed decision at the point of decision making, on a device of his choice.

"We view this new converged approach as providing the dealer with previously unavailable insight that allows him to manage his risk more effectively," he explained.

Palmer said that having won this award, TransUnion was not resting on its laurels.

"TransUnion understands the importance of accurate and timely information and we continuously strive to deliver solutions that enhance decision processes. Dealers can therefore expect the app to be regularly enhanced with additional, powerful features," he promised.

More than 160 entries were received for the App of the Year awards.  The judges selected three finalists in each of the 10 categories. At the awards event, the audience became the 'fifth judge', selecting a winner from the three finalists by using electronic voting pads.

Speaking at the awards, Nomalanga Nkosi, GM for Business Marketing at MTN Business said: "The key is to not simply add another new App to an App store. Rather we are looking for an innovative idea that is set to change the way business is conducted."

"The judges were impressed by the Dealer app's convenience, ease-of-use and navigation, and that fact that it really does make Dealers' lives easier," Palmer said.

"We are truly proud of it, not only because it has won acclaim from experts in the mobile app development space, but because we set out to create something that would be of real benefit to our Dealer customers. Judging from the uptake of the app by Dealers, we have succeeded -- and there's a lot more still to come."

About TransUnion 

As a global leader in credit information and information management services, TransUnion creates economic and competitive advantages for businesses and consumers. For businesses, TransUnion helps improve efficiency, manage risk, reduce costs and increase revenue by delivering comprehensive solutions that leverage data, advanced analytics and decisioning technology. For consumers, TransUnion provides the tools, resources and education to help manage their credit health and achieve their financial goals. Through these and other efforts, TransUnion is working to build stronger economies worldwide. Founded in 1968 and headquartered in Chicago, TransUnion reaches businesses and consumers in more than 32 countries around the world.www.transunion.co.za.

TransUnion Auto Information Solutions is South Africa's leading provider of information solutions for the automotive industry.  The company was established in 2005 following the merger of motorONLINE (est. 2000), TransUnion HPI (est. 1997) and TransUnion Mead &McGrouther (est. 1960).