TransUnion Announces Winners of the 2023 ANA Genius Awards for Marketing Analytics
2023 winners include Ally, Cricket Wireless, Kenvue, and Choice Hotels International for best-in-class marketing analytics, measurement, and attribution
Today, TransUnion (NYSE: TRU) announced the winners of the ANA Genius Awards at the ANA Masters of Marketing conference in Orlando, Fla. The ANA Genius Awards is a highly valued global marketing analytics program that recognizes the achievements of organizations using advanced marketing analytics, measurement, and attribution to improve business outcomes.
The program is celebrating its twelfth year and is presented by TransUnion. The 2023 winners include Choice Hotels International, Ally, Kenvue, and Cricket Wireless.
We take pride in helping our clients transform their approach to consumer identity, data activation, and marketing measurement and attribution. The results, as demonstrated across this year’s Genius Awards winners, include superior consumer data insight, audience engagement, and better performing multi-channel marketing programs.
“We are continuously impressed by the innovation and dedication of organizations to the investment of data and analytics. We are proud of this year's Genius Awards winners and look forward to the exciting outcomes they will achieve in the future,” said Bob Liodice, chief executive officer at the Association of National Advertisers.
The awards cover four marketing analytics categories, each of which receives dozens of entries from the world’s leading marketers annually. The categories include:
- Adoption: Highlights successful organizational adoption of data and analytics to boost business outcomes
- Growth: Celebrates successful business growth as demonstrated by the specific use of marketing analytics
- Innovation: Recognizes outstanding achievement in the use of a progressive, analytics-based approach to solve a business challenge or seize an opportunity
- Storytelling: Showcases the use of data to tell enlightening, visual stories that encourage organizations to make insights actionable
The 2023 ANA Genius Awards winners were chosen from a large pool of entries, including 13 finalists, from organizations across the world by a who’s who of executive marketing, data science, and measurement and attribution leaders including: Patty Altman, EVP, practice lead of consumer and shopper insights at Circana; Greg Becker, director, data science & analytics at Target; Seb Hernoux, chief data and technology officer at OMD USA; Ben Hovaness, SVP, Marketplace Intelligence at OMG North America; Willie Jackson, EVP director, solutions architects at Starcom; Ajay Kapoor, global director, performance driven marketing at GM; Megan Lineberger, Ex-Google Analytics; Matt Reedy, SVP, data analysis and instrumentation at Camelot Strategic Marketing & Media; Lynn Schlesinger, chief customer experience officer at Forbes; Alice Sylvester, partner at Sequent Partners; Marc Vermut, VP, knowledge lab at TransUnion.
The 2023 ANA Genius Awards winners are:
- Marketing Analytics Adoption: Choice Hotels International
- Marketing Analytics Growth: Ally
- Marketing Analytics Innovation: Kenvue
- Marketing Analytics Storytelling: Cricket Wireless
“We take pride in helping our clients transform their approach to consumer identity, data activation, and marketing measurement and attribution,” said Brett House, global vice president, marketing solutions at TransUnion. “The results, as demonstrated across this year’s Genius Awards winners, include superior consumer data insight, audience engagement, and better performing multi-channel marketing programs.”
To learn more about the 2023 ANA Genius Awards winners, visit the website. To gain additional insight into the strategies and tactics employed by this year’s winners, register here for the upcoming December 14 half-day virtual event, presented by the ANA.
TransUnion’s (NYSE: TRU) marketing solutions business, TruAudience™, transforms marketing & media effectiveness with an end-to-end product line integrating identity resolution and enrichment, consumer insights, audience activation, marketing mix modeling, and attribution for brands, agencies, publishers, and technology providers.
About TransUnion (NYSE: TRU)
TransUnion is a global information and insights company with over 12,000 associates operating in more than 30 countries. We make trust possible by ensuring each person is reliably represented in the marketplace. We do this with a Tru™ picture of each person: an actionable view of consumers, stewarded with care. Through our acquisitions and technology investments we have developed innovative solutions that extend beyond our strong foundation in core credit into areas such as marketing, fraud, risk and advanced analytics. As a result, consumers and businesses can transact with more confidence and achieve great things. We call this Information for Good® — and it leads to economic opportunity, great experiences, and personal empowerment for millions of people around the world. http://www.transunion.com/business
About the ANA
The ANA (Association of National Advertisers)'s mission is to drive growth for marketing professionals, for brands and businesses, and for the industry. Growth is foundational for all participants in the ecosystem. The ANA seeks to align those interests by leveraging the 12-point ANA Growth Agenda, which has been endorsed and embraced by the ANA Board of Directors and the Global CMO Growth Council. The ANA's membership consists of 1,400-plus domestic and international companies, including more than 900 client-side marketers and nonprofit fundraisers and 500 marketing solutions providers (data science and technology companies, ad agencies, publishers, media companies, suppliers, and vendors). Collectively, ANA member companies represent 20,000 brands, engage 50,000 industry professionals, and invest more than $400 billion in marketing and advertising annually.