TransUnion Announces Partnership with Chicago White Sox
Multi-Year Agreement Includes Hawk ‘Solo’ Bobblehead on Star Wars Night
TransUnion (NYSE: TRU), a leading global risk and information solutions provider, announced a multi-year agreement with the Chicago White Sox. Through the partnership, TransUnion is the presenting sponsor of the Hawk “Solo” bobblehead, which commemorates the iconic play-by-play announcer Ken “Hawk” Harrelson’s 33rd and final season in the broadcast booth. The first 20,000 fans to enter Guaranteed Rate Field on Star Wars Night (Saturday, May 19) will take home the commemorative bobblehead.
In addition, the partnership features in-park branding, including scoreboard and homeplate rotational signage throughout the season.
“This is a fantastic opportunity for consumers to get exposed to our brand and learn more about the importance of good credit health,” said Julie Springer, TransUnion executive vice president of marketing. “The level of passion and excitement the White Sox deliver to their fans is the same that they bring to this partnership.”
The White Sox and TransUnion will celebrate the partnership with a pep rally for employees at its Chicago headquarters. The event will feature White Sox giveaways and an appearance from Sox mascot Southpaw.
Through the partnership, TransUnion employees also will have access to special ticket offers for six select games throughout the season. In addition, employees will receive a discount by presenting a TransUnion I.D. on those select games at the Chicago Sports Depot, the White Sox retail store located near Gate 5 at Guaranteed Rate Field.
“We are thrilled to welcome a globally recognized brand with strong roots in Chicago like TransUnion to the White Sox family,” said Brooks Boyer, White Sox senior vice president of sales and marketing. “We look forward to jumpstarting our partnership with TransUnion as we celebrate the start of the season at their headquarters.”
About TransUnion (NYSE: TRU)
TransUnion is a leading global risk and information solutions provider to businesses and consumers. The company provides consumer reports, risk scores, analytical services and decisioning capabilities to businesses. Businesses embed its solutions into their process workflows to acquire new customers, assess consumer ability to pay for services, identify cross-selling opportunities, measure and manage debt portfolio risk, collect debt, verify consumer identities and investigate potential fraud. Consumers use its solutions to view their credit profiles and access analytical tools that help them understand and manage their personal information and take precautions against identity theft.