TransUnion announces its new brand platform – Information for Good
Enhancements expand company to global information solutions provider
TransUnion today unveiled a new brand identity platform and logo, reflecting the company’s focus and capabilities as an information solution provider for consumers and businesses. The new branding marks the culmination of expansion in which the company moved beyond its traditional consumer credit data reporting role and has begun using data and analytics to provide powerful insights to consumers, businesses and a variety of new vertical markets.
Over the past several years, our full focus has been on evolving our business beyond a provider of consumer credit data into an information solutions provider that helps consumers and businesses make better decisions that lead to a better quality of life. To do this, we upgraded our technology platform, added new data sources, developed new analytic capabilities and overhauled our staffing model to give us expertise in our critical markets. We realized that the old brand simply didn’t reflect where we were going with the company when we considered this growth.”
Through targeted investments and acquisitions, TransUnion enhanced its ability to leverage the expanding pool of publically available data to develop a better understanding of the trends and needs of consumers, businesses and markets. The company is completing a three-year technology platform upgrade to bolster its data analytics capabilities and reduce the time required to deploy new solutions to market. TransUnion also recently completed several strategic acquisitions, adding new data sources and analytic capabilities. These include the assets of TLO, a data fusion analytics company; L2C Inc., a predictive analytics company that helps assess risk among consumers with little or no credit information; and Driver’s History Inc., a leading provider of traffic and court data.
The company also obtained control of the largest consumer credit data provider in India — the fastest growing credit market in the world -- expanded its offerings in Brazil, and grew its footprint on the African continent to eight additional countries. Today, TransUnion operates in 33 countries and supports more consumer credit bureaus across the globe than any other company.
As a result, TransUnion’s data has evolved from single- to multi-dimensional. For example, the ability for lenders and others to use historically trended consumer credit data aids consumers by telling the story behind their score to help ensure they receive the best credit terms for which they are qualified. In the healthcare space, TransUnion has the capability of identifying important linkages that were not previously possible. For example, TransUnion can now help hospitals and doctors identify patients who unknowingly might be eligible for coverage benefits from government programs.
“Our new brand reflects our broader purpose: helping all of our customers unleash the power of information. We call this ‘Information for GoodSM,’” said Julie Springer, TransUnion’s chief marketing officer. “Whether it’s helping consumers get loans at acceptable rates, helping companies better quantify risk or helping law enforcement catch dangerous criminals, there are many worthy objectives we support with our data and analytic capabilities.”
For more information about TransUnion’s new brand platform, please visit www.transunion.com/brand.
About TransUnion
Information is a powerful thing. At TransUnion, we realize that. We are dedicated to finding innovative ways information can be used to help individuals make better and smarter decisions. We help uncover unique stories, trends and insights behind each data point, using historical information as well as alternative data sources. This allows a variety of markets and businesses to better manage risk and consumers to better manage their credit, personal information and identity. Today, TransUnion reaches consumers and businesses in more than 30 countries around the world on five continents. Through the power of information, TransUnion is working to build stronger economies and families and safer communities worldwide.
We call this Information for GoodSM. www.transunion.com/business
