14:06 PM

TransUnion and SubscriberWise® Announce Joint Marketing Agreement

CHICAGO, January 26, 2009 – TransUnion and SubscriberWise® have entered into a joint marketing agreement designed to promote the benefits and utilization of subscriber risk management solutions for the cable industry.  The joint marketing efforts will focus on sales and educational initiatives aimed at independent cable operators. 

With significant capital investments to keep up with voice and data needs of today’s consumer, independent cable operators are looking to other areas for increased operational efficiencies.  Using TransUnion’s extensive credit information along with SubscriberWise’s advanced analytic risk management solutions, these independent operators now can access powerful scoring and rules technology to precisely segment and retain their most valuable asset – the consumer. 

“Through this joint marketing and educational effort, we are hoping to clearly demonstrate that competitive efficiencies can be gained through the use of data and analytics,” said Mike Manaton, group vice president of communications and energy markets for TransUnion.  “The combination of TransUnion’s robust consumer credit information along with SubscriberWise’s cable expertise and enhanced subscriber level segmentation delivers a powerful cable risk management solution,”

“Independents deserve cost-effective access to powerful analytics and advanced decisioning tools to ensure sustained profitability in today’s difficult economic environment,” said David Howe, president of SubscriberWise.  “TransUnion and SubscriberWise integrated solutions are designed to help increase operational efficiencies without compromising sales or the quality and value these operators bring to the communities they serve.”

For more information on SubscriberWise risk management services, contact David E. Howe at 330-880-4848 or email dehowe@subscriberwise.com.