08:00 AM

New Online Fraud Complexities May Arise for Insurance Companies

With more online U.S insurance transactions expected, iovation and TransUnion see the emergence of several new fraud schemes

As more U.S. consumers use digital platforms when engaging with insurance companies, new fraud challenges are likely to arise for insurance carriers. TransUnion (NYSE:TRU) and iovation, a TransUnion company, shared this news as well as recent industry fraud data today at InsureTech Connect 2019. Among the 10 billion global online transactions iovation screened from Sept. 2018 to Sept. 2019, it identified 9.14% as risky in the insurance industry compared to 5.09% across all industries.[1]

“The advantages of an online insurance offering is undeniable. It makes business processes more efficient and the consumer experience more convenient,” said Melissa Gaddis, iovation’s senior director of customer success. “However as transactions move online so will the fraudsters. With U.S. consumers becoming increasingly comfortable transacting with insurance companies online, we expect new types of digital fraud to emerge here like they have in other parts of the world.”

According to research from global market intelligence agency Mintel, in 2017 only 9% of U.S. consumers said that they used their health insurance provider’s mobile app. A year later, that number nearly tripled to 25% [2]. Mintel also found that in 2019, 25% of millennials were interested in an online insurance application process while 29% of Gen Z consumers said they were interested in using mobile tools for their insurance[3].

As mobile becomes more prevalent, TransUnion and iovation believe that insurers face several fraud challenges, including:

  • Application – Fraudsters create accounts using someone else's personal information, fake details or a mix of the two. They traditionally open insurance policies for fictitious beneficiaries, or alter and falsify application information to reduce their premiums. Attempted online first-party application fraud -- when a person falsely applies for an insurance policy -- is up 516% among iovation customers from 2015 to 2018.
  • Bad Debt – Insurers provide coverage for a period of time for which they do not receive payment. This is caused by a lack of payment with a bad check, stolen credit card, etc. Bad debt is a particularly major issue for auto insurance carriers and typically makes up 1-2% of all personal automobile insurance premiums written.
  • Ghost Broking – Fraudsters purchase insurance with false details or create false documents that look like they are from a legitimate insurance carrier. They then resell the policy to an unsuspecting victim, who is then not covered if an event occurs. Online third-party application fraud -- when a person falsely claims to be a broker applying for another person’s insurance policy -- is up 139% among iovation customers from 2015 to 2018.
  • Account Takeover – This fraud occurs when someone not insured on a policy accesses it to either obtain sensitive information or dishonestly route an upcoming claims payment to themselves. This practice is more prevalent with life insurance policies. Preventing this fraud is critical to do without harming the customer experience.
  • Claim – A claimant makes up or exaggerates a claim. Attempted online first-party claims fraud -- when a person applies for a fictitious or exaggerated insurance claim -- is up 271% among iovation customers from 2015 to 2018. Attempted online third-party claims fraud -- when a person falsely claims to be a broker applying for a fictitious or exaggerated insurance claim -- is up 63% among iovation customers from 2015 to 2018.
  • Contact Center – As online fraud prevention improves, fraudsters switch to the call center. They gather data about policyholders by mining social media or the dark web. Fraudsters then combine high-pressure tactics with spoofing technology to socially engineer agents and take over policyholders’ accounts or apply for new policies.

“Fraud is now top of mind for many insurance carriers, especially as digital engagement becomes more widespread in the industry,” said Mark McElroy, executive vice president and head of TransUnion’s insurance business unit. “As more prospective policyholders move towards using digital platforms, it’s incumbent on carriers to leverage all available tools to ensure they avoid fraud and keep costs down for both themselves and consumers.”

The TransUnion and iovation insurance solution offerings combine iovation’s digital identity solutions that use device intelligence and TransUnion’s identity verification solutions. More information about these insurance solutions can be found at the following links: iovation insurance and TransUnion insurance. For an infographic about new fraud challenges likely to arise for insurance carriers, go here. To discuss in-person, visit iovation booth 603 at the InsureTech Connect Conference in Las Vegas, Nev. through Sept. 25.

About TransUnion (NYSE: TRU)

Information is a powerful thing. At TransUnion, we realize that. We are dedicated to finding innovative ways information can be used to help individuals make better and smarter decisions. We help uncover unique stories, trends and insights behind each data point, using historical information as well as alternative data sources. This allows a variety of markets and businesses to better manage risk and consumers to better manage their credit, personal information and identity. Today, TransUnion has a global presence in more than 30 countries and a leading presence in several international markets across North America, Africa, Europe, Latin America and Asia. Through the power of information, TransUnion is working to build stronger economies and families and safer communities worldwide.

We call this Information for Good

About iovation

iovation, a TransUnion company, was founded with a simple guiding mission: to make the Internet a safer place for people to conduct business. Since 2004, the company has been delivering against that goal, helping brands protect and engage their customers, and keeping them secure in the complex digital world. Armed with the world’s largest and most precise database of reputation insights and cryptographically secure multifactor authentication methods, iovation safeguards tens of millions of digital transactions each day.

[1] iovation defines risky transactions as those that its customers either deny or review further due to fraudulent indicators


[2] Mintel Reports - Health Insurance - US - October 2018


[3] Mintel Reports - The Insurance Purchase Decision - US - June 2019