Finalist recognition reflects the campaign's creative strategy, turning TransUnion's promise of bringing clarity to fragmented marketing ecosystems into a connected, omnichannel brand experience. By mirroring the challenge its solutions solve every day, the campaign transformed fragmented brand interactions into a cohesive narrative across Connected TV, online video, social, podcasts, trade media, digital out-of-home and major industry events, including Cannes Lions, CES and Advertising Week. The approach helped engage modern B2B buying committees wherever marketing decisions are made.

“Enterprise technology decisions are rarely made by one person, so we built our approach around creating familiarity and confidence across the entire buying committee,” said Brian Silver, EVP of Global Marketing Solutions at TransUnion. “This recognition from AdExchanger reflects how our team is rethinking how we build trust and influence in an increasingly fragmented marketing landscape.”

TruAudience brings together TransUnion’s identity, data, audience and measurement capabilities to help advertisers and media companies better understand consumers, reach the right audiences and measure the impact of their marketing investments across channels. Leveraging identity data that covers more than 98% of U.S. consumers, TransUnion helps brands connect fragmented signals to build a more holistic view of their customers, uncover actionable insights, deliver more relevant experiences and validate marketing spend against business outcomes, all while maintaining privacy-centric data standards.

Learn more about TruAudience and how TransUnion helps marketers turn audience intelligence into measurable business outcomes here.

Three months before enrollment, debt settlement consumers appeared slightly less risky than eventual bankruptcy filers, with a median VantageScore® 4.0 credit score of 587 versus 570. Near-prime consumers also represented a larger share of debt settlement enrollees, creating potential blind spots for lenders who may otherwise be able to work with consumers on alternative repayment options.

However, after enrollment, the pattern reversed. Among consumers who were current when they enrolled in debt settlement, median credit scores fell from 645 six months before enrollment to 549 six months afterward, a 96-point decline. Bankruptcy filers, in comparison, only experienced a 20-point decline over the same period, indicating debt settlement was significantly more damaging to a credit score for many consumers.

Debt Settlement Consumers Saw Greater Credit Score Declines Than Those Who Filed for Bankruptcy

Identifying Debt Settlement Risk Before Enrollment

TransUnion's research also found predictive measures that lenders can use to help identify consumers likely to opt for third-party debt settlement programs before enrollment occurs. More than half of all debt settlement enrollees were current at the time they entered a program, highlighting the limitations of relying solely on delinquency-based monitoring.

The analysis showed that combining bankruptcy-related risk signals with trended credit attributes significantly improved identification rates. Adding TruVision™ attributes enabled the model to capture an additional 25% of debt settlement enrollees within the highest-risk 10% of consumers, with meaningful gains across broader scoring bands as well.

"Many consumers entering debt settlement programs are not yet showing traditional distress indicators such as delinquency," said Michele Raneri, vice president and head of U.S. research and consulting at TransUnion. "Combining bankruptcy-related risk signals with credit trends like rising utilization, growing balances and increased unsecured borrowing helps lenders identify potential debt settlement enrollment earlier, make better credit decisions, and discuss alternative options with borrowers."

These findings suggest lenders can better identify debt settlement enrollment risk by monitoring rising balances, higher utilization, growth in unsecured personal loans, and changes in trade activity. Applying these indicators to portfolio reviews, account management, prescreening and credit line increase strategies may help detect enrollment risk earlier. This enables more precise credit decisions and stronger portfolio management before risk appears through delinquency or other performance declines.

To learn more about how TruVision can help lenders more precisely balance risk and opportunity with risk management products that identify and manage best-fit customers across the account lifecycle, click here.

In a survey of 1,000 U.S. consumers with at least $20,000 in investable assets, TransUnion found that trust and reputation outweigh every other factor in choosing a wealth management provider. Nearly two in three (65%) current investors ranked trust and reputation among their top factors, compared with 49% who cited fees and pricing. Trust and reputation also topped the list for prospective investors, with 58% identifying them as a key consideration.

The research also revealed that trust is built through specific, tangible experiences. Investors identified transparency in fees and advice (56%), along with reputation and brand credibility (56%), as the leading drivers of trustworthiness.

Notably, concerns about fraud are shaping how investors define trust. More than half (56%) of investors said they are moderately to extremely concerned about the impact fraud could have on their investments, highlighting the growing importance of fraud prevention and identity protection capabilities within the wealth management experience. The findings suggest investors are evaluating firms on more than investment performance alone, placing increased value on providers that demonstrate their ability to safeguard investor data throughout the client relationship.

The findings show that investors increasingly expect firms to reinforce trust through strong protection and security practices. As wealth management interactions increasingly move online, firms that visibly safeguard client identities, accounts and communications may be better positioned to strengthen investor confidence, deepen loyalty and differentiate themselves in a competitive market.

Trust as a Growth Strategy

The findings suggest that trust is no longer simply a brand attribute. It has become a fundamental imperative that can drive client acquisition and retention. While digital capabilities remain important, investors place greater value on firms that consistently demonstrate transparency, accessibility and protection throughout the client journey.

For wealth management firms, this indicates that trust must be demonstrated throughout the investor lifecycle, not simply earned at the point of account opening. Organizations that understand changing investor expectations and create personalized experiences can build confidence across every interaction. In turn, they may be better positioned to attract new clients, strengthen existing relationships and stand apart in a competitive market.

The research also highlights the importance of connecting engagement, communications and protection strategies. Firms that strengthen client communications, enhance interactions and help protect investors from fraud and identity-based threats can reinforce trust while supporting long-term loyalty. Together, these capabilities can strengthen investor relationships and support sustainable growth.

Turnbull continued, “Trust has become a defining factor in how investors choose and evaluate wealth management providers. For firms navigating a rapidly evolving marketplace, understanding what builds confidence is critical. These findings provide a roadmap for wealth managers to strengthen client relationships and drive growth, while highlighting the need for solutions that deliver the transparency, protection and personalized engagement investors increasingly expect.”

To learn more about how TransUnion wealth management solutions can help strengthen investor relationships, build trust and support long-term growth, click here.

As the Gen Z driving population grows, insurers face the challenge of identifying drivers in this generation at risk of coverage lapse. This topic and others are explored in TransUnion’s Q3 2026 Insurance Personal Lines Trends and Perspectives Quarterly Snapshot.

“We know affordability is a big challenge for Gen Z, and that certainly helps explain their lapses in coverage,” said Patrick Foy, senior director of strategic planning for TransUnion’s insurance business. “However, we don’t think that’s the whole story as more indicated that they simply chose not to renew their coverage than were unable to pay.”

Reasons Gen Z Owned or Drove a Vehicle without Insurance

How insurers can adjust for Gen Z

As more Gen Z matriculate to adulthood, these customers represent an increasing share of retention risk within insurers’ portfolios. Additional tools, such as telematics and accident and violation histories, may be necessary to assess the likelihood that Gen Z drivers lapse. Telematics may also be a stronger incentive to help younger safe drivers feel more in control of their rates and more likely to maintain coverage.

The report also recommends insurers provide educational outreach with Gen Z drivers to help them better understand the importance of maintaining coverage. They can also offer more flexible coverage options that encourage younger drivers to stay insured.

“It’s going to be difficult for insurers to really understand and address this issue without more data, which is why TransUnion intends to conduct more in-depth research in the near future,” said Foy.

To learn how TransUnion’s Insurance Risk solutions help insurers assess and mitigate underwriting-related risk, click here.

Read the full Insurance Personal Lines Trends and Perspectives Quarterly Snapshot here.

Consumer access to credit continued to expand in Q2 2026, with just under 262 million consumers carrying a credit balance. Total outstanding balances also grew steadily, reflecting broader credit participation and borrowing patterns consistent with recent years.

Growth in Total Balances and Credit Access Has Remained Steady

*Compound annual growth rate
Source: TransUnion US consumer credit database

Nevertheless, the expansion of credit access does not appear to have resulted in materially greater portfolio risk to lenders, even amid ongoing affordability pressures. While borrower-level credit card delinquency rates increased year over year (YoY), balance-level delinquency rates (1.98% in Q2 2026) are relatively flat, dropping by 2 basis points for the period.

Average non-mortgage minimum payments – the average total amount due per month for all credit accounts in wallet except mortgage – have been modest across all credit risk tiers, up between 1 and 3 percent YoY for all except the prime tier (+3.5%). This indicates that debt obligations have increased at a manageable pace for most borrowers, and generally below the recent rate of inflation. Together, these trends indicate that broader credit availability has not led to excessive consumer debt burdens.

Non-mortgage Minimum Payments Have Grown Slowly YoY Across All Risk Tiers

*Compound annual growth rate
Source: TransUnion US consumer credit database

“While affordability pressures continue to weigh on many households, consumers appear to be managing credit obligations with relative discipline, as evidenced by modest growth in non-mortgage minimum payments and generally stable balance-level delinquency rates,” said Michele Raneri, vice president and head of U.S. research and consulting at TransUnion. “Although some consumers may be experiencing financial challenges, the broader credit picture suggests that balance growth has generally remained aligned with consumers’ ability to service their debt.”

To learn more about the latest consumer credit trends, register for the Q2 2026 Quarterly Credit Industry Insights Report webinar. Read on for more specific insights about credit cards, personal loans, auto loans and mortgages.

New bankcard credit lines grow as lenders implement strategic growth

Q2 2026 CIIR Credit Card Summary

·       Bankcard originations rose 11.8% YoY to 20.6 million, marking a sixth consecutive quarter of growth and a Q1 record. Growth continued to be led by subprime and super prime borrowers, though the pace moderated from recent highs.

·       Total bankcard balances increased 4.4% YoY to $1.14 trillion, while lenders returned to a more growth-oriented strategy. Total credit lines associated with new accounts in the first quarter of 2026 rose 20.9% YoY as lenders increased both acquisition volumes and opened credit lines across all risk tiers.

·       Consumer-level delinquencies edged higher in Q2 2026, with consumers 90+ DPD rising to 2.26%. A growing subprime population largely drove the increase, though delinquency rates improved modestly from the prior quarter on a seasonal basis.

Instant Analysis

“The bankcard market has entered a new phase of growth. After more than a year of tightening, card issuers are expanding access across the credit spectrum, reflecting a larger non-prime borrower population. Lenders appear increasingly comfortable pursuing growth opportunities while maintaining a disciplined approach to risk management."

-  Paul Siegfried, senior vice president, credit card business leader at TransUnion

Q2 2026 Credit Card Trends

Source: TransUnion U.S. Consumer Credit Database

*Note: Originations are viewed one quarter in arrears to account for reporting lag.

Click here for a credit card industry infographic. For more credit card industry information, click here for episodes of Extra Credit: A Card and Banking Podcast by TransUnion.

Unsecured personal loan lenders continue to balance growth with risk

Q2 2026 CIIR Unsecured Personal Loan Summary

·       Outstanding personal loan balances reached a record $281 billion, up 9.6% YoY. Growth was supported by record borrower and account volumes, up 8.3% and 10.7%, respectively.

·       Lenders are extending credit to more consumers, particularly in subprime, while maintaining underwriting discipline. Subprime borrowers and accounts grew 18.4% and 20.5% YoY, respectively, even as the size of the average new subprime loan fell 6.8%.

·       Personal loans continue to serve as a key tool for debt consolidation and refinancing, with growth concentrated at both ends of the credit spectrum. Originations rose 19.5% YoY, driven by subprime (+29%) and super prime (+9%) borrowers.

Instant Analysis

“Lenders are reaching more consumers than ever, particularly at the subprime end, but they are doing it with smaller loan sizes and tighter underwriting — and it shows in the performance data. Delinquency is rising on a per-borrower basis simply because more non-prime consumers are entering the market, yet on a balance-weighted basis, risk has actually held flat. That is precisely what disciplined expansion is supposed to look like.”

-  Josh Turnbull, senior vice president, consumer lending business leader at TransUnion

Q2 2026 Unsecured Personal Loan Trends

Source: TransUnion U.S. Consumer Credit Database

*Note: Originations are viewed one quarter in arrears to account for reporting lag.

Click here for an unsecured personal loan industry infographic. Click here for additional unsecured personal loan industry metrics.

Mortgage originations grow as refinance activity and delinquencies tick up

Q2 2026 CIIR Mortgage Loan Summary

·       Total mortgage originations rose 26.0% YoY to 1.24 million in Q1 2026, led by a rise in refinance activity as borrowers responded to lower rates during the period. Purchase originations increased 5.8% YoY, supported by growing participation from Gen Z and Millennial homebuyers.

·       Home equity originations increased 5.8% YoY to 560K, driven by 16.8% growth in HELOCs as homeowners accessed equity while preserving low-rate first mortgages. HELOAN volumes declined, reflecting demand for more flexible borrowing options.

·       60+ DPD borrower-level mortgage delinquency reached 1.56% in Q2 2026, up 29 bps YoY although edging down for the quarter. FHA loans accounted for nearly half of all 60+ DPD accounts, highlighting ongoing affordability pressures and increasing risk concentration among more vulnerable borrowers.

Instant Analysis

“The mortgage market continues to show resilience, supported by refinancing activity and steady homebuying demand among younger consumers. Affordability remains a challenge for many households, particularly in more financially vulnerable segments, and delinquency trends warrant continued attention. As market conditions evolve, lenders that can effectively balance growth opportunities with disciplined risk management and a strong understanding of borrower needs will be best positioned for long-term success."

-  Satyan Merchant, senior vice president, automotive and mortgage business leader, TransUnion

Q2 2026 Mortgage Trends

Source: TransUnion U.S. Consumer Credit Database

* Originations are viewed one quarter in arrears to account for reporting lag.

Click here for a mortgage industry infographic.

Affordability challenges persist as auto delinquency growth slows

Q2 2026 CIIR Auto Loan Summary

·       Auto originations increased 1.3% YoY to 6.4 million in Q1 2026. The modest growth reflects the continued pullback in demand for new vehicles as more consumers are opting for used vehicles.

·       Affordability remains a significant challenge, with monthly payments up 38.7% for new vehicles and 39.6% for used vehicles since 2019. Payment growth continues to outpace both inflation and wage gains, even as interest rates have moderated and loan terms have lengthened.

·       Serious account-level auto delinquency (60+ DPD) remained elevated at 1.33%, up 2 basis points YoY, reflecting ongoing pressure from higher vehicle ownership costs. However, the pace of deterioration has slowed, suggesting credit performance may be stabilizing.

Instant Analysis

“Consumers are continuing to adjust to a vehicle market where affordability remains a key consideration. Higher vehicle operation costs are increasing focus on total cost of ownership, contributing to demand for used vehicles and other budget-conscious alternatives. While the expiration of EV tax credits has raised purchase costs for some consumers, improving vehicle affordability and elevated fuel prices continue to support the appeal of electric vehicles. As market conditions evolve, lenders and dealers that can provide affordable options for consumers will be best positioned to capture demand and drive growth.” 

-  Satyan Merchant, senior vice president, automotive and mortgage business leader at TransUnion

Q2 2026 Auto Loan Trends

Source: TransUnion U.S. Consumer Credit Database

¹Note: Originations are viewed one quarter in arrears to account for reporting lag.

²Data from Mobility Global AutoCreditInsight, Q2 2026 data only through May.

Click here for additional auto industry metrics.

For more information about the report, please register for the Q2 2026 Credit Industry Insight Report webinar.

TransUnion commissioned United Talent Agency’s (UTA) brand advisory division to survey 100 senior marketing and technology leaders at major U.S. brands. The findings reveal a confidence-readiness paradox. Marketers are increasingly confident AI will transform marketing, yet many lack the people, data and process foundations required to realize its full value, beyond efficiency improvements.

Defining the confidence-readiness paradox:

• AI investment is accelerating: 89% of marketers expect investment in AI-enabled marketing initiatives to increase over the next 12 to 24 months.
• Confidence outpaces readiness: 64% are confident they will achieve their AI-enabled marketing goals. However, only 42% rate their organization’s people readiness as high, while just 36% rate their data and process readiness as high.
• Transparency is lacking: Fewer than half (48%) say they have enough visibility into platform-level AI to make optimization decisions with confidence.
• Marketers are mostly focused on efficiency: 65% of marketers measure AI success primarily through time and cost savings, but less than half use more advanced methodologies like marketing mix modeling, multi touch attribution and incrementality testing.

"Marketers are increasingly confident in AI's ability to drive business results, but many are still working to build the foundations needed to scale it effectively," said Matt Spiegel, EVP, TruAudience Growth Strategy, TransUnion. "However, AI isn't a shortcut around data challenges. It's a force multiplier. Organizations that build strong foundations of trusted data, identity and measurement will be best positioned to close the gap between AI ambition and AI outcomes."

The Barriers to AI Readiness

The study found that data fragmentation remains one of the industry's biggest obstacles to AI readiness. The limitations inhibit marketers’ ability to evaluate AI’s effectiveness and achieve meaningful business outcomes.

Top concerns related to data fragmentation

• 42% reported incomplete or missing data
• 69% said data blind spots within walled gardens limit their ability to evaluate AI effectiveness
• 70% said cross-channel blind spots make it difficult to understand AI's impact across the customer journey

As AI becomes more deeply embedded in marketing workflows, the findings suggest that transparency, independent measurement and connected data will become increasingly important competitive advantages.

"What this research makes clear is that AI success is no longer defined by access to the technology itself," said Michael Burke, principal at UTA Advisory. "The real differentiator is whether organizations can connect their data, measure outcomes and operationalize AI at scale."

Click here to read the full report exploring the AI confidence-readiness paradox and how marketers can leverage TransUnion’s robust data and connected identity to achieve meaningful ROI. 

Second Quarter 2026 Results

Revenue:

• Total revenue for the quarter was $1,310 million, an increase of 15 percent (15 percent on a constant currency basis and 10 percent on an organic constant currency basis), compared with the second quarter of 2025.
   

Earnings:

• Net income attributable to TransUnion was $143 million for the quarter, compared with $110 million for the second quarter of 2025. Diluted earnings per share was $0.74, compared with $0.56 in the second quarter of 2025. Net income attributable to TransUnion margin was 10.9 percent, compared with 9.6 percent in the second quarter of 2025.
• Adjusted Net Income was $238 million for the quarter, compared with $213 million for the second quarter of 2025. Adjusted Diluted Earnings per Share was $1.23, compared with $1.08 in the second quarter of 2025.
• Adjusted EBITDA was $456 million for the quarter, compared with $407 million for the second quarter of 2025, an increase of 12 percent (12 percent on a constant currency basis and 7 percent on an organic constant currency basis). Adjusted EBITDA margin was 34.8 percent, compared with 35.7 percent in the second quarter of 2025.
   

“TransUnion delivered another strong quarter of outperformance,” said Chris Cartwright, President and CEO. “U.S. Markets revenue grew by 11 percent, led by U.S. Financial Services and Emerging Verticals. International organic constant currency growth improved to 6 percent, with high-single digit growth in India and the U.K. and 10 percent growth in Canada.”

“We are raising our 2026 guidance, reflecting strong momentum in the first half of the year balanced against continued market uncertainty. We expect to deliver a third consecutive year of at least high-single digit organic constant currency revenue growth and double-digit Adjusted Diluted EPS growth.”

“We continue to execute against our 2026 enterprise priorities to drive innovation-led, scalable growth. We delivered key milestones in the first half of the year, including substantial migrations of our U.S. credit customers to OneTru and an accelerated pace of new product introductions globally. We believe this progress positions us for strong financial performance, free cash generation and shareholder returns in the second half of the year.”

Second Quarter 2026 Segment Results

Segment revenue, Adjusted EBITDA and the related growth rates in the table below include the results of Trans Union de México, S.A. S.I.C. (“Trans Union de Mexico”). The results of this business are reported in the International Segment within Latin America.

Liquidity and Capital Resources

Cash and cash equivalents was $839 million at June 30, 2026 and $854 million at December 31, 2025.

For the six months ended June 30, 2026, cash provided by operating activities was $459 million, compared with $344 million in 2025. The increase in cash provided by operating activities was due primarily to improved operating performance and changes in working capital. For the six months ended June 30, 2026, cash used in investing activities was $681 million, compared with $224 million in 2025. The increase in cash used in investing activities was due primarily to our acquisitions of Trans Union de Mexico and the mobile division of RealNetworks LLC (“RealNetworks”), partially offset by proceeds from the sale of two Cost Method Investments and a prior year investment in a note receivable. For the six months ended June 30, 2026, capital expenditures were $134 million, compared with $145 million in 2025. Capital expenditures as a percentage of revenue represented 5% and 7%, respectively, for the six months ended June 30, 2026 and 2025. For the six months ended June 30, 2026, cash provided by financing activities was $220 million, compared with cash used in financing activities of $127 million in 2025. The increase in cash provided by financing activities was due primarily to borrowings from the Senior Secured Revolving Credit Facility for the purchase of Trans Union de Mexico, partially offset by higher share repurchase volume in 2026 and dividends paid to shareholders of Trans Union de Mexico.

Third Quarter and Full Year 2026 Outlook

Our guidance is based on a number of assumptions that are subject to change, many of which are outside of the control of the Company, including general macroeconomic conditions, interest rates and inflation. There are numerous evolving factors that we may not be able to accurately predict. There can be no assurance that the Company will achieve the results expressed by this guidance.

1. Additional revenue growth assumptions:
   1. The impact of changing foreign currency exchange rates is expected to be immaterial for Q3 2026 and for FY 2026.
   2. The impact of the recent acquisitions is expected to be approximately 4.5 points of benefit for Q3 2026 and approximately 4 points of benefit for FY 2026.
   3. The impact of FICO mortgage royalty is expected to be approximately 2 points of benefit for Q3 2026 and approximately 3 points of benefit for FY 2026.
2. Constant currency growth rates assume foreign currency exchange rates are consistent between years. This allows financial results to be evaluated without the impact of fluctuations in foreign currency exchange rates.
3. Organic constant currency growth rates are constant currency growth excluding inorganic growth. Inorganic growth represents growth attributable to the first twelve months of activity for recent business acquisitions, including Trans Union de Mexico, the mobile division of RealNetworks and Monevo.
4. Additional Adjusted EBITDA assumptions:
   1. The impact of changing foreign currency exchange rates is expected to be immaterial for Q3 2026 and for FY 2026.
5. For a reconciliation of the above non-GAAP financial measures to the most directly comparable GAAP financial measures, refer to Schedule 7 of this Earnings Release.
    

Earnings Webcast Details

In conjunction with this release, TransUnion will host a conference call and webcast today at 8:30 a.m. Central Time to discuss the business results for the quarter and certain forward-looking information. This session and the accompanying presentation materials may be accessed at www.transunion.com/tru. A replay of the call will also be available at this website following the conclusion of the call.

About TransUnion (NYSE: TRU)

TransUnion is a global information and insights company with over 13,000 associates operating in more than 30 countries. We make trust possible by ensuring each person is reliably represented in the marketplace. We do this with a Tru™ picture of each person: an actionable view of consumers, stewarded with care. Through our acquisitions and technology investments we have developed innovative solutions that extend beyond our strong foundation in core credit into areas such as marketing, fraud, risk and advanced analytics. As a result, consumers and businesses can transact with confidence and achieve great things. We call this Information for Good^® — and it leads to economic opportunity, great experiences and personal empowerment for millions of people around the world.

http://www.transunion.com/business

Availability of Information on TransUnion’s Website

Investors and others should note that TransUnion routinely announces material information to investors and the marketplace using SEC filings, press releases, public conference calls, webcasts and the TransUnion Investor Relations website. While not all of the information that the Company posts to the TransUnion Investor Relations website is of a material nature, some information could be deemed to be material. Accordingly, the Company encourages investors, the media and others interested in TransUnion to review the information that it shares on www.transunion.com/tru.

Forward-Looking Statements

This earnings release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on the current beliefs and expectations of TransUnion’s management and are subject to significant risks and uncertainties. Actual results may differ materially from those described in the forward-looking statements. Any statements made in this earnings release that are not statements of historical fact, including statements about our beliefs, expectations and outlook are forward-looking statements. Forward-looking statements include information concerning possible or assumed future results of operations, including our guidance and descriptions of our business plans and strategies. These statements often include words such as “anticipate,” “expect,” “guidance,” “suggest,” “plan,” “believe,” “intend,” “estimate,” “target,” “project,” “should,” “could,” “would,” “may,” “will,” “forecast,” “outlook,” “potential,” “continues,” “seeks,” “predicts,” or the negatives of these words and other similar expressions.

Factors that could cause actual results to differ materially from those described in the forward-looking statements, or that could materially affect our financial results or such forward-looking statements include:

• macroeconomic effects and changes in market conditions, including the impact of tariffs, inflation, risk of recession, trade policy, and industry trends and adverse developments in the debt, consumer credit and financial services markets, including the impact on the carrying value of our assets in all of the markets where we operate;
• ongoing conflict in the Middle East;
• our ability to provide competitive services and prices;
• our ability to retain or renew existing agreements with large or long-term customers;
• our ability to maintain the security and integrity of our data;
• our ability to deliver services timely without interruption;
• uncertainty related to Fair Isaac Corporation’s (“FICO”) new Mortgage Direct License Program;
• our ability to maintain our access to data sources;
• government regulation and changes in the regulatory environment;
• litigation or regulatory proceedings;
• our approach to the use of artificial intelligence;
• our ability to effectively manage our costs;
• our ability to maintain effective internal control over financial reporting or disclosure controls and procedures;
• economic and political stability in the United States and risks associated with the international markets where we operate;
• our ability to effectively develop and maintain strategic alliances and joint ventures;
• our ability to timely develop new services and the market’s willingness to adopt our new services;
• our ability to manage and expand our operations and keep up with rapidly changing technologies;
• our ability to acquire businesses, successfully secure financing for our acquisitions, timely consummate our acquisitions, successfully integrate the operations of our acquisitions, control the costs of integrating our acquisitions and realize the intended benefits of such acquisitions;
• our ability to protect and enforce our intellectual property, trade secrets and other forms of unpatented intellectual property;
• our ability to defend our intellectual property from infringement claims by third parties;
• the ability of our outside service providers and key vendors to fulfill their obligations to us;
• further consolidation in our end-customer markets;
• the increased availability of free or inexpensive consumer information;
• losses against which we do not insure;
• our ability to make timely payments of principal and interest on our indebtedness;
• our ability to satisfy covenants in the agreements governing our indebtedness;
• our ability to maintain our liquidity;
• stock price volatility;
• share repurchase plans;
• dividend rate;
• our reliance on key management personnel; and
• changes in tax laws or adverse outcomes resulting from examination of our tax returns.

There may be other factors, many of which are beyond our control, that may cause our actual results to differ materially from the forward-looking statements, including factors disclosed in our Annual Report on Form 10-K for the year ended December 31, 2025, and any subsequent Quarterly Report on Form 10-Q or Current Report on Form 8-K filed with the Securities and Exchange Commission. You should evaluate all forward-looking statements made in this report in the context of these risks and uncertainties.

The forward-looking statements contained in this earnings release speak only as of the date of this earnings release. We undertake no obligation to publicly release the result of any revisions to these forward-looking statements to reflect the impact of events or circumstances that may arise after the date of this earnings release.

As a result of displaying amounts in millions, rounding differences may exist in the table above.

As a result of displaying amounts in millions, rounding differences may exist in the table above.

TRANSUNION AND SUBSIDIARIES
Non-GAAP Financial Measures

We present Consolidated Adjusted EBITDA, Consolidated Adjusted EBITDA Margin, Adjusted Net Income, Adjusted Diluted Earnings per Share, Adjusted Provision for Income Taxes, Adjusted Effective Tax Rate and Leverage Ratio for all periods presented. These are important financial measures for the Company but are not financial measures as defined by GAAP. These financial measures should be reviewed in conjunction with the relevant GAAP financial measures and are not presented as alternative measures of GAAP. Other companies in our industry may define or calculate these measures differently than we do, limiting their usefulness as comparative measures. Because of these limitations, these non-GAAP financial measures should not be considered in isolation or as substitutes for performance measures calculated in accordance with GAAP, including operating income, operating margin, effective tax rate, net income attributable to the Company, diluted earnings per share or cash provided by operating activities. Reconciliations of these non-GAAP financial measures to their most directly comparable GAAP financial measures are presented in the tables below.

We present Consolidated Adjusted EBITDA, Consolidated Adjusted EBITDA Margin, Adjusted Net Income, Adjusted Diluted Earnings per Share, Adjusted Provision for Income Taxes and Adjusted Effective Tax Rate as supplemental measures of our operating performance because these measures eliminate the impact of certain items that we do not consider indicative of our cash operations and ongoing operating performance. These are measures frequently used by securities analysts, investors and other interested parties in their evaluation of the operating performance of companies similar to ours.

Our board of directors and executive management team use Adjusted EBITDA as an incentive compensation measure for most eligible employees and Adjusted Diluted Earnings per Share as an incentive compensation measure for certain of our senior executives.

Under the credit agreement governing our Senior Secured Credit Facility, our ability to engage in activities such as incurring additional indebtedness, making investments and paying dividends is tied to our Leverage Ratio which is partially based on Adjusted EBITDA. Investors also use our Leverage Ratio to assess our ability to service our debt and make other capital allocation decisions.

Consolidated Adjusted EBITDA

Management has excluded the following items from net income attributable to TransUnion in order to calculate Adjusted EBITDA for the periods presented:

• Net interest expense is the sum of interest expense and interest income as reported on our Consolidated Statements of Operations.
• Provision for income taxes, as reported on our Consolidated Statements of Operations.
• Depreciation and amortization, as reported on our Consolidated Statements of Operations.
• Stock-based compensation is used as an incentive to engage and retain our employees. It is predominantly a non-cash expense. We exclude stock-based compensation because it may not correlate to the underlying performance of our business operations during the period since it is measured at the grant date fair value and it is subject to variability as a result of performance conditions and timing of grants. These expenses are reported within cost of services and selling, general and administrative on our Consolidated Statements of Operations.
• Mergers and acquisitions, divestitures and business optimization expenses are non-recurring expenses associated with specific transactions (exploratory or executed) and consist of (i) transaction and integration costs, (ii) fair value and impairment adjustments related to investments and related call and put options, notes receivable, gains or losses on a step acquisition and mark-to-market adjustments on acquisition-related foreign currency forward contracts, (iii) post-acquisition adjustments to contingent consideration or to assets and liabilities that occurred after the acquisition measurement period. We exclude these expenses as we believe they are not directly correlated to the underlying performance of our business operations and vary depending upon the timing of such transactions. These expenses are reported in costs of services, selling, general and administrative and other income and (expenses), net, on our Consolidated Statements of Operations.
• Accelerated technology investment includes Project Rise and the final phase of our technology investment announced in November 2023. Project Rise was announced in February 2020 and was originally expected to be completed in 2022. Following our acquisition of Neustar in December 2021, we recognized the opportunity to take advantage of Neustar’s capabilities to enhance and complement our cloud-based technology already under development as part of Project Rise. As a result, we extended Project Rise’s timeline to 2024. In November 2023, we announced our plans to further leverage Neustar’s technology to standardize and streamline our product delivery platforms and to build a single global platform for fulfillment of our product lines. This represented the final phase of the technology investment in our global technology infrastructure and core customer applications. The accelerated technology investment fundamentally transformed our technology infrastructure by implementing a global cloud-based approach to streamline product development, increase the efficiency of ongoing operations and maintenance and enable a continuous improvement approach to avoid the need for another major technology overhaul in the foreseeable future. The unique effort to build a secure, reliable and performant hybrid cloud infrastructure required us to dedicate separate resources in order to develop the new cloud-based infrastructure in parallel with our current on-premise environment by maintaining our existing technology team to ensure no disruptions to our customers. The costs associated with the accelerated technology investment are incremental and redundant costs that will not recur now that the program has been completed and are not representative of our underlying operating performance. Therefore, we believe that excluding these costs through the end of the program in 2025 from our non-GAAP measures provides a better reflection of our ongoing cost structure. These costs are primarily reported in cost of services and therefore do not include amounts that are capitalized as internally developed software.
• Operating model optimization program represents employee separation costs, facility lease exit costs and other business process optimization expenses incurred in connection with our transformation plan. We excluded these expenses through the end of the program in 2025 as we believe they are not directly correlated to the underlying performance of our business. Further, these costs will vary and may not be comparable during the transformation initiative as we progress toward an optimized operating model. These costs are reported primarily in restructuring and selling, general and administrative on our Consolidated Statements of Operations.
• Net other adjustments principally relate to: (i) deferred loan fee expense from debt prepayments and refinancing, (ii) other debt financing expenses consisting primarily of revolving credit facility deferred financing fee amortization and commitment fees and expenses associated with ratings agencies and interest rate hedging, (iii) currency remeasurement on foreign operations, (iv) legal and regulatory expenses, net, and (v) other non-operating (income) and expense. We exclude these expenses as we believe they are not directly correlated to the underlying performance of our business and create variability between periods based on the nature and timing of the expense or income. These costs are reported in selling, general and administrative and in non-operating income and expense, net as applicable based on their nature on our Consolidated Statements of Operations.

Consolidated Adjusted EBITDA Margin

Management defines Consolidated Adjusted EBITDA Margin as Consolidated Adjusted EBITDA divided by total revenue as reported.

Adjusted Net Income

Management has excluded the following items from net income attributable to TransUnion in order to calculate Adjusted Net Income for the periods presented:

• Amortization of certain intangible assets presents non-cash amortization expenses related to assets that arose from our 2012 change in control transaction and business combinations occurring after our 2012 change in control. We exclude these expenses as we believe they are not directly correlated to the underlying performance of our business operations and vary dependent upon the timing of the transactions that give rise to these assets. Amortization of intangible assets is included in depreciation and amortization on our Consolidated Statements of Operations.
• Stock-based compensation (see Consolidated Adjusted EBITDA above)
• Mergers and acquisitions, divestiture and business optimization (see Consolidated Adjusted EBITDA above)
• Accelerated technology investment (see Consolidated Adjusted EBITDA above)
• Operating model optimization program (see Consolidated Adjusted EBITDA above)
• Net other is consistent with the definition in Consolidated Adjusted EBITDA above except that other debt financing expenses and certain other miscellaneous income and expense that are included in the adjustment to calculate Adjusted EBITDA are excluded in the adjustment made to calculate Adjusted Net Income.
• Total adjustments for income taxes relates to the cumulative adjustments discussed below for Adjusted Provision for Income Taxes. This adjustment is made for the reasons indicated in Adjusted Provision for Income Taxes below. Adjustments related to the provision for income taxes are included in the line item by this name on our Consolidated Statement of Operations.
  

Adjusted Diluted Earnings Per Share

Management defines Adjusted Diluted Earnings per Share as Adjusted Net Income divided by the weighted-average diluted shares outstanding.

Adjusted Provision for Income Taxes

Management has excluded the following items from our provision for income taxes for the periods presented:

• Tax effect of above adjustments represents the income tax effect of the adjustments related to Adjusted Net Income described above. The tax rate applied to each adjustment is based on the nature of each line item. We include the tax effect of the adjustments made to Adjusted Net Income to provide a comprehensive view of our adjusted net income.
• Excess tax (benefit) expense for stock-based compensation is the permanent difference between expenses recognized for book purposes and expenses recognized for tax purposes, in each case related to stock-based compensation expense. We exclude this amount from the Adjusted Provision for Income Taxes in order to be consistent with the exclusion of stock-based compensation from the calculation of Adjusted Net Income.
• Other principally relates to (i) deferred tax adjustments, including rate changes, (ii) infrequent or unusual valuation allowance adjustments, (iii) return to provision, tax authority audit adjustments, and reserves related to prior periods, and (iv) other non-recurring items. We exclude these items because they create variability that impacts comparability between periods.
  

Adjusted Effective Tax Rate

Management defines Adjusted Effective Tax Rate as Adjusted Provision for Income Taxes divided by Adjusted income before income taxes. We calculate adjusted income before income taxes by excluding the pre-tax adjustments in the calculation of Adjusted Net Income discussed above and noncontrolling interest related to these pre-tax adjustments from income before income taxes.

Leverage Ratio

Management defines Leverage Ratio as net debt divided by Consolidated Adjusted EBITDA for the most recent twelve-month period including twelve months of Adjusted EBITDA from significant acquisitions. Net debt is defined as total debt less cash and cash equivalents as reported on the balance sheet as of the end of the period.

This earnings release presents constant currency growth rates assuming foreign currency exchange rates are consistent between years. This allows financial results to be evaluated without the impact of fluctuations in foreign currency exchange rates. This earnings release also presents organic constant currency growth rates, which assumes consistent foreign currency exchange rates between years and also eliminates the impact of our recent acquisitions. This allows financial results to be evaluated without the impact of fluctuations in foreign currency exchange rates and the impacts of recent acquisitions.

Free cash flow is defined as cash provided by operating activities less capital expenditures and is a measure we may refer to.

Refer to Schedules 1 through 7 for a reconciliation of our non-GAAP financial measures to the most directly comparable GAAP financial measure.

1. Constant Currency (“CC”) growth rates assume foreign currency exchange rates are consistent between years. This allows financial results to be evaluated without the impact of fluctuations in foreign currency exchange rates.

2. Organic CC growth rate is the CC growth rate less inorganic growth rate.

1. Segment Adjusted EBITDA Margins are calculated using segment gross revenue and segment Adjusted EBITDA. Consolidated Adjusted EBITDA Margin is calculated using total revenue as reported and consolidated Adjusted EBITDA.

As a result of displaying amounts in millions, rounding differences may exist in the tables above and footnotes below.

1. Mergers and acquisitions, divestitures and business optimization consisted of the following adjustments:

For the six months ended June 30, 2026, fair value and impairment adjustments includes the gain on our acquisition of Trans Union de Mexico.

2. Represents expenses associated with our accelerated technology investment to migrate to the cloud. There are three components of the accelerated technology investment: (i) building foundational capabilities, which includes establishing a modern, API-based and services-oriented software architecture, (ii) the migration of each application and customer data to the new enterprise platform, including the redundant software costs during the migration period, as well as the efforts to decommission the legacy system, and (iii) program enablement, which includes dedicated resources to support the planning and execution of the program. The amounts for each category of cost are as follows:

3. Operating model optimization consisted of the following adjustments:

4. Net other consisted of the following adjustments:

5. Consolidated Adjusted EBITDA margin is calculated by dividing Consolidated Adjusted EBITDA by total revenue.

Each component of earnings per share is calculated independently, therefore, rounding differences exist in the table above.

1. Mergers and acquisitions, divestitures and business optimization consisted of the following adjustments:

For the six months ended June 30, 2026, fair value and impairment adjustments includes the gain on our acquisition of Trans Union de Mexico.

2. Represents expenses associated with our accelerated technology investment to migrate to the cloud. There are three components of the accelerated technology investment: (i) building foundational capabilities which includes establishing a modern, API-based and services-oriented software architecture, (ii) the migration of each application and customer data to the new enterprise platform, including the redundant software costs during the migration period, as well as the efforts to decommission the legacy system, and (iii) program enablement, which includes dedicated resources to support the planning and execution of the program. The amounts for each category of cost are as follows:

3. Operating model optimization consisted of the following adjustments:

4. Net other consisted of the following adjustments:

5. Total adjustments for income taxes represents the total of adjustments discussed to calculate the Adjusted Provision for Income Taxes.

As a result of displaying amounts in millions, rounding differences may exist in the table above.

1. Other adjustments for income taxes include:

As a result of displaying amounts in millions, rounding differences may exist in the table above.

1. Mergers and acquisitions, divestitures and business optimization consisted of the following adjustments:

Fair value and impairment adjustments includes the gain on our acquisition of Trans Union de Mexico.

2. Represents expenses associated with our accelerated technology investment to migrate to the cloud. There are three components of the accelerated technology investment: (i) building foundational capabilities which includes establishing a modern, API-based and services-oriented software architecture, (ii) the migration of each application and customer data to the new enterprise platform, including the redundant software costs during the migration period, as well as the efforts to decommission the legacy system, and (iii) program enablement, which includes dedicated resources to support the planning and execution of the program. The amounts for each category of cost are as follows:

3. Operating model optimization consisted of the following adjustments:

4. Net other consisted of the following adjustments:

5. The trailing twelve months ended June 30, 2026 include Adjusted EBITDA related to Trans Union de Mexico and the mobile division of RealNetworks prior to our acquisitions in March 2026 and April 2026, respectively.

6. We define Leverage Ratio as net debt divided by Leverage Ratio Adjusted EBITDA as shown in the table above.

As a result of displaying amounts in millions, rounding differences may exist in the table above.

As a result of displaying amounts in millions, rounding differences may exist in the table above.

1. These adjustments include the same adjustments we make to our Adjusted EBITDA and Adjusted Net Income as discussed in the Non-GAAP Financial Measures section of our Earnings Release.

2. Consolidated Adjusted EBITDA margin is calculated by dividing Consolidated Adjusted EBITDA by total revenue.

Gaps in fraud detection, especially resolving identities, open the door to large charge-off losses by lenders and dealerships that most often are not found out until weeks or months later and are not recoverable.

Auto Lending Fraud Losses Saw Significant Growth Across Multiple Fraud Segments

Source: TransUnion US consumer credit database

Third-party fraud, which involves the use of another person’s identity without their knowledge or consent, is a clear example of the divergent trends of incidences and losses. In auto lending, the incidence rate in Q3 2025 was less than half its Q3 2018 level, yet associated losses were 2.6 times higher. Similar trends were observed for other types of fraud. These gaps show how fraudsters are becoming more strategic and executing fewer schemes while targeting larger loan balances and generating greater losses.

Though less common, third-party fraud can produce substantial losses due to the high balances associated with fraudulent auto loans. Some of the largest losses occur among traditionally lower-risk, higher-credit tiers, where fraud incidence is lower, but loss severity is significantly higher.

A Growing Threat: Credit Washing and Hidden Credit Risk

Beyond traditional fraud activity, lenders are also confronting emerging forms of identity and credit manipulation that can mask underlying risk. Credit washing, in particular, is creating new challenges by artificially enhancing the creditworthiness of some borrowers.

Credit washing conceals critical risk signals and undermines the accuracy of credit-based decisioning. Consumers with suppressed negative tradelines can exhibit risk levels similar to much lower credit tiers despite appearing prime or above prime at origination. In some cases, they are several times more likely to experience early charge-off in the 12 months following origination than borrowers without suppressed credit events.

Charge-off Increases Among Credit Washers Across All Risk Tiers

Source: TransUnion US consumer credit database

Data observation period: 2024 originations sample set

“Credit washing is one of the more concerning emerging trends because it fundamentally distorts how lenders assess risk,” said Naureen Ali, U.S. head of fraud at TransUnion. “When negative credit information is removed or suppressed, consumers can appear more creditworthy than they really are, leading to a higher likelihood of early default.”

In 2025, roughly 5% of U.S. consumers have had charged-off accounts suppressed for atypical reasons, with an estimated $10 billion in debt erased from credit reports, creating disproportionate risk and decisioning blind spots. These findings reinforce the need for lenders to look beyond traditional credit attributes and incorporate deeper identity intelligence into their processes.

Ali continued, “The goal of fraud solutions like TransUnion's suite of fraud solutions is to help lenders and dealers uncover and identify hidden risks. Whether it is credit washing or identity-based fraud, by combining identity verification and linkage analytics, synthetic ID detection, and anomalies on the credit file, TransUnion can help lenders uncover those hidden risks earlier and allow lenders to make more informed lending decisions.”

To learn more about TransUnion’s fraud solutions and how they can help auto lenders uncover identity-related risks, detect fraud earlier and make more informed lending decisions throughout the account lifecycle, please click here.

The new alternative credit attributes give lenders earlier insight into borrower stability and intent, enabling them to prioritize high-potential applicants earlier in the funnel, streamline workflows and focus resources on loans more likely to convert. Applied as early as the prequalification stage, the data helps reduce risk sooner in the decisioning process. It also supports more consistent underwriting and enables competitive pricing for qualified borrowers.

By layering alternative financial signals alongside traditional credit data, the new ACA 2.0 attributes deepen mortgage risk assessments and provide greater visibility into the consumer’s full wallet. Moreover, these enhanced insights are delivered at no additional cost, enabling lenders to improve decision quality without increasing underwriting expense.

Continuing a History of Mortgage Lending Innovation

This latest enhancement to the mortgage credit report builds on TransUnion’s legacy of innovation that helps lenders better assess consumer creditworthiness. These include:

 ·         Trended Credit Data: In 2013, TransUnion introduced first-to-market trended credit data, shifting underwriting away from a single point-in-time snapshot toward a more dynamic view of borrower behavior. This helps reshape risk assessment, segmentation and approaches to fairer pricing.

 ·         TruVision Early Access Soft Check: This solution delivers comprehensive credit insights without a hard inquiry, enabling smarter prequalification decisions. It brings rich TransUnion data earlier into the mortgage process, improving operational efficiency and transparency for both lenders and borrowers.

“TransUnion continues to expand credit insight through our risk solutions,” said Mohamed Abdelsadek, Chief Global Solutions Officer, TransUnion. “Combined with TruVision™ Alternative Credit Attributes, these innovations give lenders greater confidence and a more complete, dynamic view of consumer financial behavior.”

To learn more about TransUnion Mortgage Industry Solutions that help lenders make smarter, more confident marketing, customer acquisition and lending decisions, click here.

The report predicts changes in the number of mortgage-ready renters across metropolitan statistical areas (MSAs), based on a 25 basis-point increase or decrease from a 6.5% mortgage interest rate. It maps the impact across four categories:

• Rate-Cut Winners ­— MSAs expected to see the most growth from a rate decrease and the smallest decline from a rate increase (includes Muncie, Indiana and Decatur, Illinois)
   

• Rate Hike Soft Markets — MSAs projected to experience the most losses from a rate increase and the least growth from a rate decrease (includes Springfield, Ohio and Warner-Robins, Georgia)
   

• Rate Sensitive Markets — MSAs with above average growth for rate decreases and above average loss for rate increases (includes Waterloo-Cedar Falls, Iowa and Battle Creek, Michigan)
   

• Rate Resilient Markets — MSAs with below average growth for a rate decrease and below average loss for a rate increase (includes San Francisco-Oakland-Fremont, California and Honolulu, Hawaii)

Major cities, like New York, Los Angeles and Chicago fit squarely into the Rate Resilient Markets category. Large urban areas have greater variability of incomes and housing prices that make them less sensitive to interest rate changes for home buying activity.

The research defines mortgage-ready renters as those that meet key criteria to qualify for a mortgage on a $300,000 home. It estimates the size of this potential first-time homebuyer segment across MSAs nationwide. The full findings are available in the TransUnion Real Estate Perspectives Report.

“Real estate professionals work extraordinarily hard to serve their clients and build business,” said Melanie Zimmerman, President of TransUnion Risk and Alternative Data Solutions, Inc.¹ “TransUnion provides the tools and intelligence to help them work smarter and get ahead of the market, rather than reacting to it.”

Preparing to meet demand 
Even if mortgage rates decrease, tight housing inventory will continue to constrain the market, making it difficult for buyers to secure homes. The report highlights the need for real estate professionals to strengthen supply before demand surges.

As more mortgage-ready renters enter the market, some property managers may choose to sell rental properties instead of finding new tenants. Real estate professionals can use TransUnion’s TruLookup for Real Estate—a mobile-first app that generates property owner name and contact information—to identify rental property owners and engage them about potential sale opportunities. The solution also provides fraud prevention, safety checks and broader prospecting enablement.

“These findings help real estate professionals focus their prospecting efforts,” added Zimmerman. “Markets with more mortgage-ready renters may also see more property managers who consider selling those properties rather than continue renting.” 

Read the full TransUnion Real Estate Perspectives Report here.

Click here to learn more about how to use TruLookup for Real Estate and drive more efficient, effective prospecting.

1.      TransUnion Risk and Alternative Data Solutions, Inc. (TRADS), is a TransUnion (NYSE: TRU) company. TRADS is not a credit reporting agency. TruLookup for Real Estate is provided by TRADS and is not a Consumer Report as defined in the Fair Credit Reporting Act.

About TransUnion (NYSE: TRU)

TransUnion is a global information and insights company with over 13,000 associates operating in more than 30 countries. We make trust possible by ensuring each person is reliably represented in the marketplace. We do this with a Tru™ picture of each person: an actionable view of consumers, stewarded with care. Through our acquisitions and technology investments we have developed innovative solutions that extend beyond our strong foundation in core credit into areas such as marketing, fraud, risk and advanced analytics. As a result, consumers and businesses can transact with confidence and achieve great things. We call this Information for Good^® — and it leads to economic opportunity, great experiences and personal empowerment for millions of people around the world. http://www.transunion.com/business

TransUnion presented the research at its recent Insurance Summit, which brought together 112 insurance professionals.  

“Persistent inflation has heightened consumers’ focus on price and value,” said Patrick Foy, senior director of strategic planning for TransUnion’s insurance business. “When customers don’t feel engaged through personalization, they’re more likely to switch providers, even for modest price differences. Insurers should be especially concerned that so few Gen Z consumers report personalization, as they represent the future of the market.”

The biggest challenges to personalization

The report underscores the importance of delivering personalized experiences across the entire policy lifecycle to demonstrate value and strengthen engagement. However, many insurers struggle to do so due to misaligned organizational priorities and fragmented, siloed identity data.

The report found that 46% of insurance leaders prioritize investments in hyper-personalization, AI targeting, digital transformation and martech modernization. However, most base these decisions on internal growth targets and revenue goals. Far fewer prioritize evolving consumer expectations, which ranked fifth, with only 10% citing them as a key driver. This gap suggests insurers aim to improve personalization but have not fully prioritized customer needs.

More than half of insurance leaders cited poor or incomplete data and integration as barriers to personalization. Additionally, 62% said departmental data silos are the biggest barrier to effective data and customer relationship management strategies.

“Most insurers have a wealth of first-party data, but it remains inconsistent across departments, and few organizations operate from a unified source of truth,” said Karen Imbrogno, co-author of the study and manager of market development for TransUnion’s insurance business. “As a result, many insurers are operating with an incomplete view of the customer, and you can’t personalize to someone you can’t see.”

The report highlights that connecting consumer identity across multiple signals enables insurers to maintain a persistent view of their customers and deliver personalized and seamless experiences across the policy lifecycle. From initial advertising to customer service and claims, insurers who get identity right can make customers feel confident that they are well protected.

To explore findings from the full Insurance report, click here and watch the TransUnion webinar: From Boardroom Bets to Buyer Beliefs: Bridging Marketing Strategy and Expectation.

To learn how TransUnion’s identity solutions help insurers deliver more precise personalization and create consistent, seamless customer experiences, click, here.

About the surveys

TransUnion partnered with Arizant, an independent B2Bresearch firm, to field a blind quantitative study examining how insurance leaders prioritize personalization, data strategy and customer engagement. ​

The study surveyed 100 senior insurance decision‑makers who:​ serve across business lines, including: property and casualty (P&C), life and multiline​; were employed at a company with at least $2 billion in annual revenue​; and were a director or above.

In addition, TransUnion fielded a consumer study that was nationally representative of US insurance consumers to measure expectations, perceptions, and experience across key lifecycle moments.

About TransUnion (NYSE: TRU)

TransUnion is a global information and insights company with over 13,000 associates operating in more than 30 countries. We make trust possible by ensuring each person is reliably represented in the marketplace. We do this with a Tru™ picture of each person: an actionable view of consumers, stewarded with care. Through our acquisitions and technology investments we have developed innovative solutions that extend beyond our strong foundation in core credit into areas such as marketing, fraud, risk and advanced analytics. As a result, consumers and businesses can transact with confidence and achieve great things. We call this Information for Good^® — and it leads to economic opportunity, great experiences and personal empowerment for millions of people around the world. http://www.transunion.com/business

The research identified the top 15 fraud indicators based on their ability to help predict a negative outcome within 12 months after a renter applied for a lease. Another leading indicator was having eight or more credit inquiries within four days, further underscoring the predictive strength of unusually high inquiry activity.

TransUnion analyzed more than 1.1 million renters who moved during 2024 and tracked charge-offs within one year after moving as a proxy for fraud-related risk.

Top Five Fraud Indicators on Renter Applications

“The average rental housing provider writes off nearly $1 million in bad debt due to fraudulent rental applications,” said Maitri Johnson, senior vice president and head of tenant and employment screening at TransUnion. “These findings help property managers focus on the warning signs most associated with elevated risk and make more confident screening decisions.”

The research also tracked which major MSAs saw the highest amounts of fraud indicators among their renters compared to the national average. Detroit ranked first with 6.7%, followed by Atlanta (6.1%) and Houston (5.6%). Other notable MSAs with higher fraud alerts included: Phoenix (4.9%), Los Angeles (4.4%), Chicago (4.2%) and San Francisco (4.1%).

“Strong screening and fraud technology tools are a must in today’s environment for property managers to spot fraud before it’s too late, and income verification can serve as an important first line of defense,” said Johnson.

For this reason and many others, TransUnion partnered with industry income verification leader Snappt. The partnership incorporates Snappt’s Applicant Trust Platform into TransUnion’s TruVision™ Resident Screening to deliver a seamless and unified screening/income verification workflow to property managers.

Learn more about TruVision Resident Screening here.  

About TransUnion (NYSE: TRU)

TransUnion is a global information and insights company with over 13,000 associates operating in more than 30 countries. We make trust possible by ensuring each person is reliably represented in the marketplace. We do this with a Tru™ picture of each person: an actionable view of consumers, stewarded with care. Through our acquisitions and technology investments we have developed innovative solutions that extend beyond our strong foundation in core credit into areas such as marketing, fraud, risk and advanced analytics. As a result, consumers and businesses can transact with confidence and achieve great things. We call this Information for Good^® — and it leads to economic opportunity, great experiences and personal empowerment for millions of people around the world. http://www.transunion.com/business

In this newly created role, Ruebensaal will lead TransUnion’s Corporate Marketing, Product Marketing and Corporate Affairs and Communications teams, all of which serve an important role in shaping and amplifying the TransUnion story across customers, consumers and a global workforce. He will report to TransUnion President and CEO, Chris Cartwright, and serve on the executive leadership team. 

“As we embark on our next chapter, how we bring the TransUnion story to market matters,” said Cartwright. “Clayton brings proven experience transforming global brands and driving results, and I’m confident he will strengthen how we communicate our value and elevate the impact of our products and technology.”  

Ruebensaal joins TU with deep experience leading large-scale teams across financial services, media, hospitality and advertising and has successfully repositioned global brands, integrated data-driven marketing systems and delivered measurable business outcomes in B2C and B2B businesses. Most recently at Comcast, he oversaw marketing, brand, media and performance marketing for the $81 billion consumer business. Prior to Comcast, he served as Chief Marketing Officer for Global B2B Marketing and Chief Brand Officer at American Express, and Vice President, Global Marketing at The Ritz-Carlton. He earned a B.A. from Butler University. 

“Data has become the lifeblood of business. TransUnion’s commitment to deliver trusted data positions us well for the next era of growth,” said Ruebensaal. “I’m excited to join the team and help tell our story in a way that deepens our impact around the world.”  

About TransUnion (NYSE: TRU) 

TransUnion is a global information and insights company with over 13,000 associates operating in more than 30 countries. We make trust possible by ensuring each person is reliably represented in the marketplace. We do this with a Tru™ picture of each person: an actionable view of consumers, stewarded with care. Through our acquisitions and technology investments we have developed innovative solutions that extend beyond our strong foundation in core credit into areas such as marketing, fraud, risk and advanced analytics. As a result, consumers and businesses can transact with confidence and achieve great things. We call this Information for Good® — and it leads to economic opportunity, great experiences and personal empowerment for millions of people around the world.  

http://www.transunion.com/business 

The youngest generations are leading the way in optimism with nearly seven in 10 (68%) Gen Z consumers and 63% of Millennials optimistic about their future finances. Baby Boomers remain the most pessimistic generation at 28%, though they also experienced the greatest YoY drop from 36% in Q2 2025.

“Affordability has become the defining issue shaping consumer finances today, yet consumers remain remarkably resilient,” said Charlie Wise, head of global research and consulting at TransUnion. “Against a backdrop of ongoing pressure from inflation and higher everyday expenses such as filling up their gas tanks or dining out, consumers remain optimistic about their future finances and are less pessimistic than a year ago. Steady, low unemployment is supporting that confidence, even as wage gains are partially offset by higher prices.”

Pessimism Levels Drop Across All Generations While Optimism Remains Flat

Affordability Angst Hits Gen X the Hardest as Inflation Remains Top Concern

Even as a majority of consumers remain optimistic about future finances, inflation continues to be the dominant pressure on household finances. More than eight in 10 (83%) consumers ranked it among their top three household financial concerns, up two percentage points from a year ago. Recession fears ranked second at 51%, followed by interest rates and housing prices (rent or mortgage), which were both at 42%. While all generations cited inflation as a top concern, Gen X and Baby Boomers reported higher levels of concern than younger consumers.

Elevated inflation continues to shape consumer concerns. Across 13 spending categories, 80% of consumers ranked grocery prices as the top concern when it came to price increases, down slightly from 81% a year ago. Concern about gas price increases shows the greatest rise, up to 71% from 37% in Q1 2026 and 49% a year earlier.

Consumers also report declining affordability across key spending categories. When asked to rate spend categories by most to least affordable, they cited gas (54%), travel-related purchases (48%) and dining out (45%) as the least affordable. Gen X consumers feel this pressure most acutely. Over the past three months, Gen X chose unaffordable more than any generation for every single purchase type. Interestingly, younger generations – Gen Z and Millennials – generally reported higher levels of affordability for most spend categories relative to older generations – Gen X and Baby Boomers.

In light of their higher affordability concerns, it is not surprising that just 63% of Gen X said their household finances were as planned or better at this point in the year, compared to 74% for Gen Z and 71% of Millennials. “Several factors likely contribute to Gen X affordability angst, particularly the ‘sandwich generation’ dynamic of supporting children while caring for aging parents, which may put greater strain on their household budgets,” added Wise.

Appetite for New Credit Mostly Wanes

While nearly all consumers believe access to credit is important to achieve their financial goals, fewer (28%) plan to apply for new or refinance existing credit compared to Q2 2025 (33%). This decline spans all generations but is most pronounced with Gen Z and Millennials, whose plans for credit both dropped five percentage points from a year ago.

Despite this pullback, younger consumers still show the highest levels of intent. Gen Z and Millennials each report that 45% plan to apply for credit, significantly higher levels than Gen X and Baby Boomers. Meanwhile, among consumers who do plan to apply for credit, Gen X stands out with 65% saying they intend to apply for a new credit card, seven percentage points higher than the overall population.

Interest rate concerns continue to shape credit behavior. Among consumers who rank interest rates as a top three household financial concern, 31% plan to apply for or refinance credit in the next year, compared to 27% of all other consumers, which may indicate that consumers with interest rate concerns are looking for refinance opportunities if interest rates drop.

“While consumers report less interest in applying for or refinancing credit, our proprietary data shows demand remains healthy. At the same time, consumers often take on more credit during periods of economic pressure as a safeguard against potential shocks such as job loss. Encouragingly, many still report optimism about their financial outlook,” Wise concluded.

For more information about the Consumer Pulse study, please click here. Lenders interested in learning how affordability pressures are reshaping consumer payments and how to translate behavioral data into actionable strategies can read more at the following blog.

About TransUnion (NYSE: TRU)

TransUnion is a global information and insights company with over 13,000 associates operating in more than 30 countries. We make trust possible by ensuring each person is reliably represented in the marketplace. We do this with a Tru™ picture of each person: an actionable view of consumers, stewarded with care. Through our acquisitions and technology investments we have developed innovative solutions that extend beyond our strong foundation in core credit into areas such as marketing, fraud, risk and advanced analytics. As a result, consumers and businesses can transact with confidence and achieve great things. We call this Information for Good^® — and it leads to economic opportunity, great experiences and personal empowerment for millions of people around the world.

http://www.transunion.com/business

With these enhancements, customers can now securely access, link and activate TransUnion credit data directly within their Snowflake environment to move from insight to prescreen marketing execution without data movement. TransUnion announced the news at Snowflake’s annual user conference, Snowflake Summit 26.

Customers can leverage TruIQ Data Enrichment on the Snowflake AI Data Cloud to reduce the time required to activate prescreen campaigns from weeks or months to days, while maintaining control over data governance and minimizing data movement.

“For the past two years, TransUnion and Snowflake have helped customers inform business decisions and drive innovation by securely linking first-party and third-party data to TransUnion’s trusted identity spine,” said Mohamed Abdelsadek, Chief Global Solutions Officer at TransUnion. “By extending these capabilities to prescreen credit marketing, we’re enabling customers to access and activate enriched, identity-linked data faster so they can build, personalize and measure prescreen campaigns at scale.”

With this capability, customers can use TruIQ Data Enrichment to go beyond current analytics use cases  such as credit risk modeling, lost sales analysis and fair lending analysis. They can now use TruIQ Data Enrichment across key credit marketing workflows, including audience segmentation and selection, offer personalization, re-engagement and campaign performance measurement.

“Building applications that run natively in Snowflake allows customers to act on data faster and with greater confidence,” said Amy Kodl, SVP, Worldwide Alliances & Channels at Snowflake. “Enhancements like this give customers  flexibility in how they securely apply trusted data to drive prescreen marketing and growth.”

Snowflake users are already achieving measurable results with TruIQ Data Enrichment. For a top 10 U.S. bank, the solution delivered a 93% reduction in data access time, cutting the traditional 720+ hour process down to 48 hours. A major credit card issuer reduced time to insight by 85%, moving from two weeks to two days, while a credit and FinTech lending platform compressed a traditional three-month connected-data process into moments using on-demand data access and secure linking capabilities.

To learn more about TruIQ Data Enrichment, click here.

Check out keynotes from Snowflake Summit 26 live or on-demand here and stay on top of the latest news and announcements from Snowflake on LinkedIn and X.

About TransUnion (NYSE: TRU)

TransUnion is a global information and insights company with over 13,000 associates operating in more than 30 countries. We make trust possible by ensuring each person is reliably represented in the marketplace. We do this with a Tru™ picture of each person: an actionable view of consumers, stewarded with care. Through our acquisitions and technology investments, we have developed innovative solutions that extend beyond our foundation in core credit into areas such as marketing, fraud, risk, and advanced analytics. This creates opportunities for consumers and businesses to transact with confidence and achieve great things. We call this Information for Good®.
http://www.transunion.com/business

Through TransUnion’s Premier Tier partnership with Snowflake, joint customers can resolve and enrich identities without data movement or exposing sensitive data outside their Snowflake environment. In just 12 months, joint customers have used TransUnion’s identity solutions to process billions of records on the Snowflake platform.

“TransUnion’s integration with Snowflake allows our mutual customers to unlock the full potential of data and activate insights with confidence,” said Brian Silver, EVP of Global Marketing Solutions at TransUnion. “By bringing trusted, cloud-native identity solutions directly to Snowflake, we’re helping customers resolve, understand and network data, while keeping privacy, security and data governance at the forefront.”

Through Snowflake, TransUnion offers identity resolution, enrichment, and collaboration capabilities designed to help organizations maximize the impact of their first party data assets, better understand their customers, and reduce data loss across disconnected datasets and platforms.  

By leveraging identity data that covers more than 98% of U.S. consumers, TransUnion helps brands create more relevant and personalized experiences while maintaining more secure and privacy-centric data standards.

“TransUnion’s innovations and integrations within Snowflake have helped build trust and reduce concerns regarding security, privacy and governance,” said Amy Kodl, SVP, Worldwide Alliances & Channels at Snowflake. “As a result, customers are able to confidently collaborate with partners and optimize marketing campaigns.”

Learn more about TransUnion and Snowflake here. Check out keynotes from Snowflake Summit 2026 live or on-demand here.

About TransUnion (NYSE: TRU)

TransUnion is a global information and insights company with over 13,000 associates operating in more than 30 countries. We make trust possible by ensuring each person is reliably represented in the marketplace. We do this with a Tru™ picture of each person: an actionable view of consumers, stewarded with care. Through our acquisitions and technology investments we have developed innovative solutions that extend beyond our strong foundation in core credit into areas such as marketing, fraud, risk and advanced analytics. As a result, consumers and businesses can transact with confidence and achieve great things. We call this Information for Good^® — and it leads to economic opportunity, great experiences and personal empowerment for millions of people around the world. http://www.transunion.com/business

TransUnion is a global information and insights company that helps enable trust across key business areas such as credit, fraud prevention, marketing and consumer solutions. Decades of responsible data stewardship, combined with continued investment in technology and innovation, have allowed the company to expand beyond traditional credit reporting while maintaining a strong focus on accuracy, fairness and transparency.

“As consumers and organizations increasingly transact with those they do not know, a reliable basis for trust has never been more important,” said Chris Cartwright, President and CEO of TransUnion. “Being named one of America’s Most Trustworthy Companies reflects our long-standing commitment to acting with integrity, stewarding data responsibly and helping people and organizations transact with confidence.”

For more than 50 years, TransUnion has helped enable trust by stewarding and analyzing data to build a holistic understanding of consumer identity. Today, TransUnion delivers a Tru™ picture of each individual, an actionable view drawn from a robust set of online, offline, public and proprietary data that is stewarded with care. This foundation supports informed decision making across the economy and reflects the company’s purpose of Information for Good.

Trust is also core to TransUnion’s broader approach to responsible business. Through its global impact strategy, the company works to deliver positive, sustainable outcomes for consumers, customers, employees and communities. This includes advancing financial inclusion, strengthening responsible data and AI governance, and reducing environmental impact across its operations.

“At TransUnion, trust shapes both what we deliver and how we operate as a business,” added Cartwright. “We view this recognition as both an honor and a responsibility, and we remain committed to earning trust every day through responsible action and long-term value creation.”

About TransUnion (NYSE: TRU)

TransUnion is a global information and insights company with over 13,000 associates operating in more than 30 countries.   We make trust possible by ensuring each person is reliably represented in the marketplace. We do this with a Tru™ picture of each person: an actionable view of consumers, stewarded with care. Through our acquisitions and technology investments we have developed innovative solutions that extend beyond our strong foundation in core credit into areas such as marketing, fraud, risk and advanced analytics. As a result, consumers and businesses can transact with confidence and achieve great things. We call this Information for Good^® — and it leads to economic opportunity, great experiences and personal empowerment for millions of people around the world. http://www.transunion.com/business

On Wednesday, May 27, 2026, Chris Cartwright, President and CEO, will present at the Bernstein 42^nd Annual Strategic Decisions Conference in New York. The presentation is scheduled to begin at 9:00 a.m. CT (10:00 a.m. ET).

On Tuesday, June 2, 2026, Todd Cello, Executive Vice President, Chief Financial Officer, will present at the Baird Global Consumer, Technology & Services Conference in New York. The presentation is scheduled to begin at 8:05 a.m. CT (9:05 a.m. ET).

On Wednesday, June 3, 2026, Todd Cello, Executive Vice President, Chief Financial Officer, will present at the William Blair 46^th Annual Growth Stock Conference in Chicago. The presentation is scheduled to begin at 12:00 p.m. CT (1:00 p.m. ET).

A live webcast of the presentations will be made available on the TransUnion Investor Relations website at http://www.transunion.com/tru. A replay will also be available on the company’s website following the conclusion of the presentation.

About TransUnion (NYSE: TRU)

TransUnion is a global information and insights company with over 13,000 associates operating in more than 30 countries. We make trust possible by ensuring each person is reliably represented in the marketplace. We do this with a Tru™ picture of each person: an actionable view of consumers, stewarded with care. Through our acquisitions and technology investments we have developed innovative solutions that extend beyond our strong foundation in core credit into areas such as marketing, fraud, risk and advanced analytics. As a result, consumers and businesses can transact with confidence and achieve great things. We call this Information for Good® — and it leads to economic opportunity, great experiences and personal empowerment for millions of people around the world.

http://www.transunion.com/business

TransUnion and Google are helping marketers get even more from their YouTube investments by bringing its measurement into a unified attribution framework. This integration offers a comprehensive view of performance across the entire media landscape, allowing advertisers to easily see how YouTube drives results relative to their other marketing efforts. By connecting these insights, brands can more effectively optimize their strategy across all platforms.

Why This Matters for Marketers
Video continues to command an increasing share of marketing budgets, yet measurement approaches have often remained fragmented across platforms. The collaboration between TransUnion and Google helps close that gap by bringing YouTube measurement into a unified attribution framework.

With the new integration, marketers can now:

• Measure YouTube’s incremental impact across the full path to conversion
• Enable consistent performance comparisons across more complex customer interactions
• Uncover previously hidden drivers of marketing performance
• Leverage insights, including return on ad spend, to optimize media investment across channels

“Marketers are increasingly focused on understanding how every channel contributes to business outcomes,” said Brian Silver, EVP, Marketing Solutions, TransUnion. “By enabling YouTube measurement within our Multi-Touch Attribution solution, we’re helping marketers move beyond clicks reporting and gain a clearer, cross-channel view of performance.”

Powered by Identity-Driven Measurement
TransUnion is the only MTA provider for marketers on YouTube. The integration combines YouTube’s scale with TransUnion’s identity-driven measurement foundation, enabling advertisers to better connect media exposure to downstream consumer behavior.

Marketers can leverage TransUnion’s identity graph to resolve and connect fragmented media signals across devices, households and channels—helping them understand how video exposure contributes to real business outcomes.

Through this capability, marketers can:

• Resolve fragmented media exposure across channels
• Link advertising signals to business engagement
• Maintain a privacy-conscious measurement approach
• Enable more consistent cross-platform optimization

Early Customer Momentum
TransUnion and Google recently conducted a pilot program integrating YouTube within TransUnion’s MTA solution for more than fifteen customers across industries including automotive, retail, financial services, insurance and media & entertainment. Early adopters are already gaining deeper insight into YouTube’s role in driving performance.

U.S. Bank, a leading financial institution, participated in the pilot program to evaluate YouTube within a unified attribution framework.

“Data-driven marketers start their channel selection with measurement in mind,” said Melissa Stewart, Senior Vice President and Head of Marketing for Payments: Consumer and Small Business at U.S. Bank. “Having a cross-channel view of performance that includes YouTube helps us better understand how video contributes alongside the rest of our media investments. That visibility is critical for evaluating where to invest and how to optimize our media strategy.”

Learn more about TransUnion’s marketing analytics solutions here.

About TransUnion (NYSE: TRU)
TransUnion is a global information and insights company with over 13,000 associates operating in more than 30 countries. We make trust possible by ensuring each person is reliably represented in the marketplace. We do this with a Tru™ picture of each person: an actionable view of consumers, stewarded with care. Through our acquisitions and technology investments we have developed innovative solutions that extend beyond our strong foundation in core credit into areas such as marketing, fraud, risk and advanced analytics. As a result, consumers and businesses can transact with confidence and achieve great things. We call this Information for Good^® — and it leads to economic opportunity, great experiences and personal empowerment for millions of people around the world. http://www.transunion.com/business